our work
See how we partner with brands, agencies, and product companies to deliver analytics that move the needle.
Channel health and data quality
Pixel implementation, tagging, and proactive data auditing are at the core of Interface Division's services. Every day we're installing new tracking, repairing broken tracking, and auditing channel health. Below are some examples of our work in this category.
Better Channel Data
By implementing Elevar, the leading Shopify tracking solution, we significantly increased Klaviyo add-to-cart events by 25%, resolved missing event issues, and boosted Meta event match quality from 0.3 to 1.0 across the board. Improving tracking quality through better integrations is a key part of what we do.
Proactive issue remediation
In routine audits and through our internal data quality monitoring systems, we frequently uncover drop-offs and critical breakages in events flowing into key channels. We've detected that tracking platforms have broken before the vendors themselves were aware.
Read MoreImplementation of Event Based Tracking
Interface Division specializes in implementing event-based tracking across a wide range of platforms. From e-commerce sites to SaaS products, and from mobile apps to custom hardware. Our expertise ensures reliable tracking that powers accurate insights. Here are some examples of projects in this category.
Los Angeles Kings
We partnered with the LA Kings marketing team to design and implement tracking for a mobile AR experience celebrating Dustin Brown's retirement. This app gave fans the chance to snap a photo with Brownie virtually, right in their own space. Interface Division performed tracking design and implementation, along with detailed network-based QA on real mobile devices to ensure that all tracking worked as expected to assess utilization of the app in the real world.
Merlyn Mind
Web-based tracking usually stops at impressions, clicks, and conversions. For Merlyn Mind's AI assistant hardware, we had to go further. We engineered measurement for remote control interactions, voice commands, and more, all happening "inside the box".
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Event-Based Customer and Business Intelligence
For us, business intelligence work is all about impact – turning data foundations into insights that boost conversions and accelerate growth. From sharper KPI tracking to reporting that guides smarter decisions, these projects show how better analytics translates directly into better results.
Our ground-up analytics work drove a call center's answer rate from 26% up to the theoretically maximum possible of 65%, increasing NPS scores as well.
Read MoreWe instrumented The Woobles' learn-to-crochet tutorial LMS and built funnel analyses across a dozen popular kits to pinpoint drop-off — fueling a curriculum overhaul that lifted completion rates year over year.
Read MoreA finance team spent two weeks out of a four week billing cycle each quarter buried in data collection. We automated all of that work, cutting the time-to-invoice in half.
analytics Product Management & Design
We partner with product teams to design and deliver embedded analytics and channel integrations that expand capabilities, strengthen platforms, and create lasting competitive advantage.
Our team worked for a year while designing and overseeing implementation of a Facebook CAPI integration for one of the largest fundraising platforms in the US.
Read MoreWe designed and built embedded Looker analytics for MindTouch that gamified content creator contributions and tied support ticket deflection to measurable savings for enterprise clients like Whirlpool.
Read Morelet's work together
